What did Balzac do when he was a child?

A brief list of brands for which the three musketeers (who, as we know, are actually four) worked before launching Nouvelle Balzac

Twenty years of experience, ok?

Big names and even huge names in the sector of food & beverage sector, in industry, in the motoring sector, in the design sector, in the entertainment sector, in the technology sector, the tourism sectors. Precious names, names glorious, names mouth-watering. A long list which we have chosen to condense this little page.

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Ugo Gaspardone

Ugo Gaspardone, also known as Ugo de Balzac, has produced, among the other things, the first comparative advertising campaign for Acqua Sant’Anna, the first website in Piedmontese for the Centrale del Milk of Turin, the name Brera for Alfa Romeo. Not to mention a long series, very long series of projects for Riso Gallo, Galup, Italgas, Ferrero, L’Oréal, Barilla, Dufour, Indesit, Italdesign, Pininfarina.

Gaetano Sorangelo

Over the years, Gaetano Sorangelo – also known as Gaetano de Balzac – has worked for a gazillion clients, or thereabouts. A few names, perhaps in alphabetical order? Zambon, Barilla, Giugiaro, Ferrero, Lavazza, Sant’Anna, Agnesi. For them, he creates brands, corporate identities, brochures, renderings, packaging, animations and everything else that makes for a spectacular presentation.

Bruno Caprioli

A life always in the agency, his, first as a partner in a leading firm specialising in public relations, now working alongside Ugo and Gaetano de Balzac.