MiaMio for the Great China
YEAR
2019
CLIENT
MiaMio
CATEGORIES
Naming e branding Design
The Italian sound (and design)
A new line of furniture with pieces designed and produced in Italy exclusively for the Great Chinese Market.
Even the naming and branding are made in Italy (both ours, Balzac production DOC): a name with a sweet sound, repeatable, singable, easy to pronounce for a brand born on the double M, played on the contrast between volume and voids with Tao symbol inspirations (but you can also see the silhouette of a sitting cat).
The nr. 1 Book
The Book of Dreams
A pure inspirational photographic book dedicated to the products of the line. A book not closed yet, except for the geometric cover, essential, chic.
Balzac s.r.l.
VAT IT11913170012
Headquarter
Via Valfré, 14 | 10121 Turin (Italy)
Registered office
Via Legnano, 27 | 10124 Turin (Italy)
Balzac s.r.l.
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VAT IT11913170012
Brand stories, storytelling, branding, design, social media, web & mobile app for start-up and all size company