MiaMio for the Great China

YEAR
2019

CLIENT
MiaMio

CATEGORIES
Naming e branding Design

The Italian sound (and design)

A new line of furniture with pieces designed and produced in Italy exclusively for the Great Chinese Market.
Even the naming and branding are made in Italy (both ours, Balzac production DOC): a name with a sweet sound, repeatable, singable, easy to pronounce for a brand born on the double M, played on the contrast between volume and voids with Tao symbol inspirations (but you can also see the silhouette of a sitting cat).

The nr. 1 Book

The Book of Dreams

A pure inspirational photographic book dedicated to the products of the line. A book not closed yet, except for the geometric cover, essential, chic.

Balzac s.r.l.

VAT IT11913170012

Headquarter

Via Valfré, 14   |   10121 Turin (Italy)

Registered office

Via Legnano, 27   |   10124 Turin (Italy)

Balzac s.r.l.

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VAT IT11913170012

Brand stories, storytelling, branding, design, social media, web & mobile app for start-up and all size company

Headquarter

Via Valfré, 14 - 10121 Turin (Italy)

Registered office

Via Legnano, 27 - 10124 Turin (Italy)

Copyright © 2020 Balzac