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MiaMio

From via Valfrè to the heart of China

YEAR
2019
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CLIENT
MiaMio
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CATEGORIES
Brand design
Naming
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BUDGET

1/5

The Italian sound (and design)

A new line of furniture with pieces designed and produced in Italy exclusively for the Great Chinese Market.
Even the naming and branding are made in Italy (both ours, Balzac production DOC): a name with a sweet sound, repeatable, singable, easy to pronounce for a brand born on the double M, played on the contrast between volume and voids with Tao symbol inspirations (but you can also see the silhouette of a sitting cat).

The Book of Dreams

A pure inspirational photographic book dedicated to the products of the line. A book not closed yet, except for the geometric cover, essential, chic.

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