04

Perlax

Stories around a toothpaste

YEAR
2019 | 2020
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CLIENT
MilMil 76 S.p.A.
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CATEGORIES
Photography
Social
Video
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BUDGET

3/5

Leo, Flavia and mr Meme

To talk about the virtues of Perlax (toothpaste made by 99% of ingredients with natural origin) Balzac chooses two protagonists. In the imaginary life of the duet Leo looks a little bit strange. Flavia takes him back, scolds him, jokes him, sometimes acts as a shoulder, also in memes. Sometimes they step aside, if John Travolta or Stevie Wonder peep out.

A meme after another

With a sly, surprised, amused appearance Flavia and above all Leo entertain visitors on the Facebook page. And sometimes they send some messages about the naturalness of Perlax, together with big stars of the Great Cinema.

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