17

Podium Advanced Technologies

Batteries put on a great show in Stuttgart

YEAR
2021
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CLIENT
Podium Advanced Technologies
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CATEGORIES
Design
Event
Film
Photography
Press office
Social
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BUDGET

4/5

Die schöne show

The European version of “The Battery Show” stops at die schöne Stadt/in the beautiful city of Stuttgart, between November and December. As you can imagine from the name, it is one of the most important exhibitions dedicated to the world of batteries and technologies for electric vehicles. Podium Advanced Technologies is participating for the first time, despite the particularly abundant portfolio of case studies.
Three instruments that Balzac puts to work: a film, a book and a stand.
The former is a real first: a mix of scenes shot in production and 3D built from scratch. Because it is not exactly easy to put a camera inside the delicate walls of a super-technological battery and fly over the neat textures of circuits, sensors and control units. Fortunately there is the DDD or 3D or Dynamic Dominant Avant-garde, or whatever, which makes possible (and wonderfully shiny) even the impossible.

The stand that fires up the imagination of the public

The film on the loop walls, four boxes with a transparent dome with four leading Podium products, starting from the proprietary Battery Management System, one of the most photographed of the entire show.

The book with an electrical look

All Podium case studies (divided into motorsport, railway, marine and automotive applications) in a book that lights up when removing the cover.

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