Mia Mio
From Via Valfré to the heart of China
Client
Mia Mio
Year
2018
Budget
Specialties
Logo design
Naming
Visual identity
Competitive analysis
Positioning
Photography
The name sounds Italian (and so does the style)
A new furniture range featuring pieces designed and manufactured in Italy exclusively for the Chinese mass market.
The naming and branding are also made in Italy (both our own, quintessentially Balzachian): a name with a sweet, catchy, singable sound that’s easy to pronounce for a brand based on the double ‘m’, playing on the contrast between empty and full spaces with inspiration from the Tao (though you can also make out the silhouette of a sitting cat).
The Book of Dreams
A photographic book offering pure inspiration for the products in the range.
A book that has yet to be finalised, except for its geometric, minimalist and chic cover.
