Zeca S.p.A.

It shines of immense

Client
Zeca S.p.A.
Year
2021
Budget
Specialties
UI/UX design
Web design & development
Visual identity
Content creation
Social storytelling
Film & motion graphics
Photography
Short video, stories & reels

As much light as you want, exactly where you want it

From the Canavese to the whole world: for over ninety years, Zeca has been manufacturing bespoke products for those working in garages, industry and on construction sites: from lamps to cable reels, from extension leads to balancers, from measuring instruments to everything needed for hard, practical, hands-on work.

Call for the launch of LedaLux, a lamp revolutionary for mechanics in the workshop, Balzac abandoned prose to draw on poetry: “It shines of immense” is the title of the campaign to launch on the market in Italy.

LedaLux reduces to a minimum lateral glare even when it is at the level of the eyes, thanks to the parabolic shade: the light does not scatter but is directed with precision towards the area to be illuminated. And with LED spotlights, you can reach even the most hidden corners.

The film that makes the best features shine

A one-minute video combining 3D animation with macro shots and workshop footage to showcase the premium features of LedaLux, including its induction charging base.
Cop-video
PLAY FILM

Stories of light

Eight people, including mechanics, carpenters and joiners of various kinds. Eight short stories about the importance of light in the day-to-day practice of their trade, filmed without a script in front of the camera but with complete naturalness. The “Stories of Light” by LedaLux were published exclusively on Instagram and featured on the mini-site created for the occasion. To round things off, the agency produced a counter brochure, a tool that remains highly useful for the sector.

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