MilMil 76 S.p.A.
Delice Solaire: stories of mums, new mums and new grandmums
Client
MilMil 76 S.p.A.
Year
2018
Budget
Specialties
Content creation
Creator strategy
Social listening & insight
Social storytelling
Publishing strategies & content
Short video, stories & reels
Stories of mums, new mums and new grandmums
Stories from the seaside, the countryside and the city for Delice Solaire, the range of products designed to protect children from the sun. Stories in the form of advice from grandmothers to new grandmothers, from mums to new mums. Stories in the form of experiences, from nappy changes to the best way to get your little one to sleep.
Stories that, one after another, illustrate the place Delice Solaire occupies in the world – the brand dedicated to protecting little ones.
What is the beauty of summer?
We asked people beach by beach, parasol by parasol, resort by resort. The result is a small series of portraits of summer and its protagonists: genuine, passionate, authentic.
PLAY FILM
Giulia and Paola, Rosa and Simona
A new mum and then a new granny, another new granny and then another new mum: they are the four first protagonists. In fact, the first and the second, because the series doesn’t stop and doubles in size.
The format is as simple as it is straightforward: they choose a card, read the question, answer on the spot.