MilMil 76 S.p.A.
Stories about a toothpaste
Client
MilMil 76 S.p.A.
Year
2020
Budget
Specialties
Community Management
Content creation
Social listening & insight
Social storytelling
Advertising campaigns
Publishing strategies & content
Film & motion graphics
Photography
Short video, stories & reels
Leo, Flavia and Mr Meme
To highlight the benefits of Perlax (a toothpaste made from 99 per cent natural ingredients), Balzac chooses two protagonists. In the duo’s fictional lives, Leo comes across as a bit like that. Flavia calls him to order, tells him off, teases him, and sometimes acts as his sidekick – even in memes. At times, they step aside when John Travolta or Stevie Wonder make an appearance.
One meme leads to another
With a sly, surprised, distracted Flavia and above all Leo entertain the visitors on their Facebook page. And they post every so often a few messages about all the way to the naturalness of Perlax, alongside illustrious figures from the world of Great Cinema.
