Podium Advanced Technologies

The battery on the stage in Stuttgart

Client
Podium Advanced Technologies
Year
2021
Budget
Specialties
Visual identity
Content creation
Event PR
Press Office
Film & motion graphics
Photography

The wonderful show

The European edition of “The Battery Show” is coming to the beautiful city of Stuttgart at the turn of November and December. As the name suggests, it is one of the most important trade fairs dedicated to the world of batteries and electric vehicle technologies. Podium Advanced Technologies is taking part for the first time, despite its particularly extensive portfolio of case studies.

Balzac employs three tools: a film, a book and a stand.
The first is a real first: a mix of scenes shot on set and 3D imagery created from scratch. After all, it’s not exactly easy to slip a camera inside the delicate walls of a high-tech battery and get a bird’s-eye view of the orderly patterns of circuits, sensors and control units. Fortunately, there’s DDD – or 3D, or ‘Cutting-Edge Dominant Dynamics’, if you prefer – which makes even the impossible possible (and wonderfully vivid).

The stand that gets the crowd going

The film on the walls on a loop, four display units with a transparent dome containing four products from flagship product from Podium, starting with the proprietary Battery Management System, one of the most photographed at the whole show.

The book with an electric look

All of Podium’s case studies (divided into motorsport, railway, marine and automotive applications) in a book that lights up when you slide the cover open.

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