Aspark Company
The world’s most powerful electric car
Client
Aspark Company
Year
2020
Budget
Specialties
Web design & development
UI/UX design
Digital advertising
Content & AI
Community Management
Social storytelling
Social listening & insight
Creator strategy
Content creation
Press Office
Reputation management
Media relations
Event PR
Digital PR
Film & motion graphics
Short video, stories & reels
Newsletter & publishing
Photography
The world’s most powerful Japanese-made electric car
Balzac was called upon to tell the world that the incredible Owl – 100 per cent electric, 2,012 hp, 400 km/h, accelerating from 0 to 60 miglia in under 1.7 seconds – was ready for series production (50 units, no more, no less). No longer a project, an idea or a pipe dream, but a real, tangible, hands-on supercar. The first stop on the itinerary was the Dubai Motor Show. The second will be the Geneva Motor Show.
"It's in our Nature"
A story told in under 100 seconds for the first proper promotional film for the car. It can’t move yet, but at least you can see it, hear it and almost touch it.
PLAY FILM
"The making of the Owl"
A film about the birth of the idea, its development and the actual creation of the hypercar. A short film featuring interviews with the creator, Masanori Yoshida, and the team of designers, developers and engineers.
PLAY FILM
"It's the press, darling!"
Humphrey Bogart isn’t on our mailing list, but all those who matter are. And for all of them, Balzac has put together one one after the other a substantial series of press releases, sent to each of them, one after the other. The result? Hundreds and hundreds of articles and mentions from all over the world, from CNN to blogs by enthusiasts.
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Travelling around the world with the Owl
In the studio, in the paint shop, on Instagram, on Facebook, at the Dubai Motor Show, in the desert outside the city, on the website, with the spoiler up, with the spoiler down, with the gull-wing doors open, with the gull-wing doors closed – the Owl always manages to look its best.
