Ominee
Wanted: skills
Client
Ominee
Year
2020
Budget
Specialties
Advertising campaigns
Publishing strategies & content
Short video, stories & reels
The sign-up campaign for the world’s first platform for direct skills matching
After overseeing the UX and designing the interface for the Ominee platform – the world’s first search engine dedicated to skills – Balzac launched the first digital campaign to attract new subscribers.
The initiative was aimed at people looking for their first job, those seeking a career change, and those with CVs and work experience. At the same time, the activities were aimed at companies looking for talent.
Bespoke drawings, words and gags
As well as the posts drawn pixel by pixel, there are sixteen short films based on the eternal struggle between competence and incompetence, starring the clumsy Flavia and Leo alongside the Anonymous Expert, who excels at everything he knows.
Millions of impressions and thousands of subscriptions
Google Ads campaigns linked to specific pages to direct people straight to the landing page and encourage them to sign up straight away. And visitor numbers are soaring.
