Volontariato Torino ETS

Are you or are you not better than the others?

Client
Volontariato Torino ETS
Year
2026
Budget
Specialties
Advertising campaigns
AI-generated content
Short video, stories & reels

Which version of yourself is the best?

We’re not keen on advertising clichés: food adverts crammed with “mmm…, that’s delicious!”, exclamations thrown in for good measure, and leisurely-driving cars on desolate, quintessentially Tuscan roads. We don’t like it because it is repetitive, greasy and oily, above all ineffective. This is even more true when it comes to social issues, and volunteering in particular: the classic narrative centres on ‘let’s all get along’, ‘you’ll make the world a better place’, ‘everyone will thank you’ and so on.

We can be heroes

In fact – as everyone who does it knows, whatever their age – volunteering is a great opportunity for personal growth and skills development, which are useful both in everyday life and in one’s career. So let’s put an end to the neighbourhood hero, our very own Superman, and those heart-warming gestures. Especially if you want to talk to someone in their twenties who has a feed full of content and a clinically certified allergy to uplifting exhortations. “You’re Better Than Before” takes a different approach: direct, down-to-earth, without any pretensions. It doesn’t tell you that you’ll be a special person. It tells you that you’ll become a more capable version of yourself: more organised, more empathetic, better able to fit into a group, handle the unexpected, and really listen to someone. It existed before you started.

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