We don’t have a company car, we don’t have a company motorbike and (unforgivable, given that we’ve been working for Aixam since 2022) not even a company minicar. This is all the more surprising when you consider that in 2024, Aixam is the number one minicar brand in Europe. And if you’re wondering how things stand in our country, Italy, we can answer with Avis’s famous campaign from the fabulous 1960s: we try harder, because in the Bel Paese it ranks second.

That is precisely why we are all really stepping up our efforts. First and foremost, Aixam, which is expanding its product range to ten models (six available in both petrol and electric versions, two in electric-only versions, and two in petrol-only versions).

In particular, the Minauto range has been further expanded: the new Chic – unveiled at the Paris Motor Show and EICMA in Milan – joins the electric e-Minauto Access and the petrol-powered Minauto Access. The price is a significant factor. As Tom Faget, managing director of Aixam-Mega Italia, says, “We are expanding our entry-level range with a twofold aim: to respond to the needs of a market that is seeing a steady increase in sales of electric minicars, and to meet the demand from a growing segment of the public interested in purchasing affordable vehicles that are well-equipped and comfortable”.

And finally, we’re stepping up our efforts too, even without a company minicar: films, posts, Google campaigns, press releases, PR and everything that makes for entertainment and clear, accurate, honest information.