Balzac for the minicar made in France: it’s brilliant
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Minicars run fast on social media
Aixam is the leading minicar brand in Europe, in France (where it was founded in 1983), in Italy (the market Balzac works for) and on Via Valfrè, where it arrived in the summer of 2022, effortlessly entering the restricted traffic zone (ZTL) with a model from its electric range. Minicars, also known as light quadricycles, can be driven from the age of 14 with an AM licence. If you hold an A or B licence, you can still drive them: although they have a small engine and a limited top speed, they are practical, comfortable and safe for short journeys, especially in town.
After parking near number 14 on the now-famous Via Valfrè, Aixam – which has over 100 dealerships in Italy – immediately began working with Balzac on digital channels: Facebook, Instagram, LinkedIn and Google for its advertising campaigns.
Three characters searching for an engine
Three main characters: Raffaella, Enrico and Giorgia, filmed in moments of everyday life. Five colourful Minicars, with and without engines (diesel and electric), driving around the city. Posts, Reels and Stories on Instagram aimed at teenagers or those of a similar age, and content for adults aimed at parents on Facebook.
