Aspark Company
2,012 hp from dream to reality
Client
Aspark Company
Year
2018
Budget
Specialties
Content creation
Social listening & insight
Social storytelling
Event PR
Press Office
Film & motion graphics
Photography
Short video, stories & reels
2,012 hp from dream to reality
Following the Dubai Motor Show, the world’s most powerful electric car is gearing up for its big debut at the Geneva Motor Show, just as Balzac is once again ready to reveal its record-breaking figures to the world: 2,012 hp, 400 km/h, and acceleration from 0 to 60 miglia in under 1.7 seconds.
The Owl, with a production run limited to 50 units, is finally also ready to accelerate and to be filmed, up and down the bends, along the straights of the circuits, along the roads of the world.
Vicky's final escape
After testing the supercar on the circuit, Vicky changes her clothes, lets her hair down, gets back into the Owl and races up the mountain roads. When she arrives at the Sacra di San Michele, her eyes seem to sing a duet with those of a noble owl, the star of the first film just a few months earlier.
PLAY FILM
A day in Monza with Owl
August. The sun beats down on the tarmac at the Monza Circuit. The driver takes a deep breath, puts on his helmet, climbs onto the Owl and sets about a gruelling series of tests, alongside the entire team of designers and developers.
PLAY FILM
The Owl is brilliant
In November, at the Paul Ricard circuit in Le Castellet – one of the world’s most famous racetracks – the Owl covers kilometre after kilometre, bend after bend, straight after straight.
PLAY FILM
The most powerful (and photographed)
A momentous shift, or nearly so: from studio and catwalk portraits at motor shows
to shots on the track and in the pits, between one test and the next.
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