Language Aid APS

In the name of solidarity

Client
Language Aid APS
Year
2020
Budget
Specialties
Logo design
Naming
Visual identity

The ‘language A&E’ now has a name. And an identity

Launched at the height of the pandemic, Language Aid is a digital platform designed to overcome language barriers, which are particularly dangerous in emergency situations, when the safety of each and every one of us depends on knowledge.

Balzac helped the platform by giving it a name in the form of ‘aid’ or ‘aiuto’ or ‘aid’ or ‘ādhāra’ (in Sinhalese), which is universal enough to be understood despite the diversity of the language or ‘language’ or ‘langue’ or ‘luqadda’ (in Somali).

Language Aid connects frontline workers directly with migrants, asylum seekers and foreign nationals in need. Universally accessible, simple and intuitive, Language Aid can be used on a computer or a smartphone and provides translations in most European, African and Asian languages.

To make your own contribution, go to the website of the platform.

A symbol known throughout the world

The Language Aid logo is easily recognised in almost every country in the world where comics are well known as a form of entertainment (and not only that: they are also a means of conveying culture, ideas, customs and rituals). Three comic strips, one above the other, like three cries for help, one after the other; three distinct exclamations; three colours, registers or tones of voice; three people, three souls, three living beings in search of a voice.

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