ES Designtrend
An app for Greater China
Client
ES Designtrend
Year
2018
Budget
Specialties
Analytics & performance
Digital advertising
UI/UX design
Web design & development
Brand storytelling
Logo design
Visual identity
Photography
An app that’s not exactly tiny for Greater China
When the pandemic broke out in February 2020, ES Designtrend – an ambassador for ‘Made in Italy’ design in the great land of silk, noodles and the Ming dynasty – faced a considerable challenge: how to showcase its new collections? The new brands? The latest industry trends? Certainly not in person, given the lockdowns, travel restrictions and health measures. Nor via a website, given the obstacles to browsing freely, from VPNs to difficulties accessing sites outside the country.
The solution is actually quite simple: an app that works as an app – from which the website is derived – hosted on a platform that operates fully within the law in China.
Tons of brands and images
16 leading brands, ranging from Arflex to Oikos, across the entire furniture sector: sofas, tables, front doors, systems complete with everything for living in the home, kitchens, bathrooms, designer glasswork, radiators, right through to the homes for dogs and cats.
There are almost one thousand of pages in the collection with more than six thousand images, all of which are, of course downloadable and shareable.
A truly Italian logo
In the fabulous year of 2021, which has brought us Italians championships, medals and victories like never before, a brand in its own right has also emerged: the red stretches from the bottom of the ‘e’ to the end of the ‘s’, the white at the bottom never goes out of fashion, and the green takes up two notches. Built on curves and tubular shapes (you know, like the scaffolding on the façades of buildings?), the ES logo finally manages to break free from the ultra-classic tricolour design that characterises almost everything born and bred in our country.
It’s not fair to say that even the world’s most iconic Italian logo features three stripes: they’re stacked on top of one another and, crucially, they sit above the famous Francesco Baracca-style prancing horse, not below it.
