Aixam Mega Italia
Electric minicars that don’t leave people indifferent
Client
Aixam Mega Italia
Year
2023
Budget
Specialties
Community Management
Content creation
Social storytelling
Short video, stories & reels
e-elettric. e-legant. e-Scouty.
Edgy, futuristic, original. It almost looks like an off-roader, but it isn’t even a car – it’s a minicar: for the past 14 years, it has been driven with an AM licence, the one for mopeds. Technically (and according to the law), it is in fact a light quadricycle that does not exceed 45 km/h.
Videos, images and social media content are curated by Balzac.
The floor is open to under-18s
The e-Scouty was created to meet their desire for independence and their mobility needs, particularly in certain areas – for example, to avoid long waits at the station, uncomfortable bus journeys, and walks through the freezing countryside & and so on. This does not mean that adults (or rather, those of legal age) should be excluded: after all, a minicar can be an effective alternative to a car in the strict sense, thanks to lower maintenance and insurance costs, and its extraordinary manoeuvrability through tiny city streets. Be that as it may, the primary target audience is young people who, at the age of 14 with an AM licence, can already ride an e-Scouty. And we got them to speak in front of a camera.
It is impossible to remain indifferent
Bold lines. Large yellow suspension units and a bit of the grit you’d expect from a mini-SUV or a micro off-roader. Even in the photos, it’s the under-18s who are presenting it, driving it and enjoying it. With no worries about range: perhaps one day they’ll be covering 250 kilometres a day for work, but not today.
