Visit Elba
Elba. Your personal Paradise
Client
Visit Elba
Year
2024
Budget
Specialties
Email marketing & automation
UI/UX design
Web design & development
Community Management
Content creation
Creator strategy
Social listening & insight
Social storytelling
Competitive analysis
Positioning
Publishing strategies & content
Photography
Short video, stories & reels
The most beautiful island in the world (even online)
In the spring of 2022, Balzac embarks on a new adventure: he wins the competition organised by the Elba Island Tourism Association and begins to explore, grain by grain, rock by rock, bay by bay, one of the most wonderful places in the world (at least for us and for all visitors who have been there at least once: this clarification didn’t quite fit in the title above…).
Your personal Paradise
Two minutes of beauty – directed by Daniele Fiaschi
Famous for its scenic beauty, with white sandy beaches, cliffs rising sheer from the sea and small villages, Elba offers a holiday that’s out of the ordinary, extending far beyond the sea: for its historical and cultural attractions, for outdoor sports ranging from mountain biking to hiking, for its environmental sustainability, and for a lifestyle that is both simple and sophisticated – difficult to explain but easy to understand after just a few hours on the island. There isn’t just one Elba; everyone finds their own. That’s why the central theme of the marketing campaigns is ‘your personal Paradise’.
Famous for its scenic beauty, with white sandy beaches, cliffs rising sheer from the sea and small villages, Elba offers a holiday that’s out of the ordinary, extending far beyond the sea: for its historical and cultural attractions, for outdoor sports ranging from mountain biking to hiking, for its environmental sustainability, and for a lifestyle that is both simple and sophisticated – difficult to explain but easy to understand after just a few hours on the island. There isn’t just one Elba; everyone finds their own. That’s why the central theme of the marketing campaigns is ‘your personal Paradise’.
PLAY FILM
Every day is a lovely day on Elba
In summer and winter alike, several times a day, Elba speaks to a strong (and ever-growing) community, reaching tens of thousands of people and generating thousands of interactions – including comments, shares and clicks – on its main channels, Facebook and Instagram, with TikTok set to join the mix.
The overall result? An engagement rate that far exceeds international standards in the fields of tourism, destinations and leisure.
Gallery not found.
How to feel on holiday before even going on holiday
A simple, functional and naturally responsive website, visitelba.info, designed to take visitors straight to the content. A user-friendly filtering system to help you find, for example, your favourite beach, the walking or mountain biking route best suited to your fitness level, or the most inspiring cultural experience for you.
A website that finally offers practical and up-to-date information: how to get there, how to plan your trip, what to do in just three days, where to find charging points for electric cars, and what events – big or small – are taking place today and in the coming days.
The Visit Elba website was also built using Elementor, the professional platform in which Balzac is a world-leading expert. Didn’t you know that? Find out more here.
